Paramount Drops Blu Ray For Cold Hard Cash
August 22nd, 2007
Paramount has dropped Blu Ray in favor of HD DVD. One, its cheaper to produce HD DVD
discs. Two its more “market ready� – whatever that means. And three, HD DVD offered (allegedly) $50 million and $100 million in marketing dollars.
Paramount Opts for HD DVD Format [MarketingVox]
Entry Filed under: Business, High Def DVD
8 Comments Add your own
1. D | September 14th, 2007 at 6:38 pm
good, blu ray is a waste. and hd-dvd is probably more “market ready” because the players are about 1/2 the price of a blu ray player. but i think the vast majority of consumers are happy with their 20-30 dollar players that work just fine, and if you spend more then that on your movies you’d better be watching them for like 8 hours a day.
2. Sean | January 5th, 2008 at 7:30 am
Looking back, it’s fun to read comments like yours D. With today’s announcement, do you feel like an idiot yet? Blu-Ray won, deal with it.
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