Daily Archives: August 22, 2007

Paramount Drops Blu Ray For Cold Hard Cash

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Paramount has dropped Blu Ray in favor of HD DVD. One, its cheaper to produce HD DVD discs. Two its more “market ready� – whatever that means. And three, HD DVD offered (allegedly) $50 million and $100 million in marketing dollars. Paramount Opts for HD DVD Format [MarketingVox]...

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