According to comScore, Apple.com is now a top 10 web property. In May traffic rose to 120 million unique visitors, a 5% increase over April. The increase can be attributed to iPhone interest. I had no idea that Apple’s site drove some much traffic. Surprised they haven’t jumped on the banner ad boat. With that kind of traffic they could be making $3.6 million/month in banner advertising (not accounting for page views just uniques) assuming a $30 CPM. Course this would piss a hell of alot of people off and probably canabalize their computer business…just sayin’.
Apple Bites Into Comscore World Metrix Top 10 [Media Post]