Check Your Fruit’s Details Any Where in the World
March 14th, 2007

You ever wonder where your fruit came from? And if you’re like me, you probably think it’s just “labeled� organic and they’re in fact pumping it full of chemicals and hormones rbST style. Dole Food now labels its bananas with a three-digit organic code. Visit Doleorganic.com, plug in the code and you’ll see the plantation it grew on, organic certification details, worker photos, and get this: satellite maps images via Google Earth. Course this could all be easily fabricated. Credence could be brought to the table by having the workers take monthly pictures with recent newspapers - kind of like the kidnappers do in the flix.
Via BusinessWeek

2 Comments Add your own
1. Luis | March 15th, 2007 at 1:11 am
I have been in Dole´s organic farms and I had checked their work there.
I am an IOIA trained organic inspector and their product is trully organic. There it is a very serious Organic Certification Agency checking their operations, Control Union Certifications from Holland.
They are doing a great job, it is not easy at all growing organic bananas and pineapples down there.
And now they are showing us all transparency by letting us meet the farms. I will love to know what is behind my food as Dole is doing. Don´t you like to know where your fruits, vegetables, milk, cereals are comming from, how do they treat their workers and how is the production process??? I do.
Good for you Dole!
2. Flexible houses | November 9th, 2007 at 6:35 am
I am afraid that if i learn of making process for most products i buy, thought i refer the to category of healthy food, i will start to grow grains and vegetables myself.
Once i sat eating trying to imagine how the grain grows, what stages it passes before i get cereal on my table and i couldn’t, I just don’t know how grain is processed and if it’s really harmless.
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