China’s New Blackberry: Redberry
Unicom, one of China’s cell phone providers, has plans to launch a push email service called Redberry. Apparently, the service takes full advantage of the Blackberry branding and push email-like technology, but because the service resides in China there is little RIM can do. According to a Register source, Peter Bullock a partner with the Hong Kong office of Pinsent Masons and a specialist in intellectual property matters said that RIM would have to prove that Chinese consumers were being ‘duped’ into purchasing a product associated with Blackberry. Because the Blackberry brand is little to unknown in China, the case is not such. RIM does plan to start selling their Blackberry device by the end of this May through the world’s largest cell phone provider China Mobile.