In a bid to attract some attention (aka PR stunt) a company called Unique Auction will auction off a few PS3s for no more then $8, which will be preceded by an auction to win a Playstation 3 free of charge . How so you ask? Simple. Each bid costs money; a dollar or two depending on your membership level, and collectively offsets the system’s cost. The winner of the auction is attributed to the most unique bid price.