We pulled this one off of Gizmodo originally.

Microsoft is running some sort of ‘crop marking’ like viral campaign. Clearly their hope is that the bloggers of the world will disseminate the pics and generate some serious viral buzz about the release of the Xbox 360. Somehow I don’t think they need it, because we recently saw a quick blurb about how Amazon is running low on preorders for the Xbox 360 – course this could be yet another ploy at generating additional order prior to the holiday shopping rush. Check out some of the pics as they appear on 18 wheelers, buildings, you name it and it shows up.

Either way you cut it, it’s a good idea. It’s just always a fine line between viral marketing and marketing, just depends on how hard you try to shove it down the public’s throat.