Samsung and B&O were supposed to release an ultra stylish and hip cell phone, but instead have presented us with a form that mimics that of a travel alarm clock. The best looking part is probably the sleek metal block of a charger, which could easily double as a murder weapon. The SGH-E910/Serene is 69.7×64.7×23.9 mm in size, and weighs just over 4oz. The phone has no external screen so if you receive a call you will have to open it to determine caller ID.

In order to change the SIM card it looks like you have to unscrew the backing of the phone using the provided screw driver – what!? Removing the panel will also reveal the battery compartment. According to the manufacture the SGH-E910/Serene should provide 2 hours of talk time or 180 hours of standby time. Results were mixed for Mobile-review.com

Unlike most phones the screen of the E910/Serene is to be positioned closest to the floor. To make matter worse the keys are laid out in a circle which will no doubt cause the intuitive dialers and texters to fumble. The most redeeming of parts of the phone is the scroll ring located in the middle of the keypad. The ring is equitable to Apple’s Click wheel and allows for scrolling through menus. The wheel can also be pushed in, as to represent ‘ok’ or ‘enter’.

The SHG-E910 does have a camera although its existence is there only because the market demands it. The camera captures 640×480 images and resides on the slim side of the phone.

The phone will be available in Europe sometime in November and should start at around 1000 Euros (equivalent to about $1200 USD).