The company that no one thought would do it, reported its first profit in the company’s eight-year history. Tivo’s current quarterly revenue is $40.7 million and is trading at $5.06 – wooped tee do, right?
Tivo has or had, a really great product. Unfortunately, many a companies have ripped the idea off, but fortunately for Tivo they have built inferior boxes and UI. I just recently picked up a Moxie/DVR box from Adelphia. I wasn’t disappointed, but my buddy who previously had Tivo called it “dog shit”. Apparently the Moxie based unit lacks intelligence and truly is a glorified Digital VCR. The Moxie box usually crashes on me once a month and requires a full reset. The Moxie box is also slow to the line, and has 50 hours total recording time.
Either way you cut it, companies like Adelphia, Comcast, Direct TV, you name it, are cutting into Tivo’s profits. As I have always said, I would’ve purchase Tivo long ago if it weren’t so damn expensive per month; that’s how Adelphia got me signed up (and forget about the lifetime subscription – that is only good for that box). Moxie, from Adelphia, is only an additional $7 on my ALREADY EXISTING Adelphia bill. If Tivo wanted to do it right, they should offer their customers a discount in exchange for offering targeted ads. Which brings me to my next point. Tivo will, if they haven’t already, start offering targeted ads via pop-up during fast forward. The user will be able to view more if they’re interested by clicking a button.
Give me a discount Tivo, and I’ll willing fall subject to your target ads. Hell! I too, discontinue the fast forward when there’s a hot chick, or a cool Mountain Dew commercial where the guy can manipulate reality with his Car Alarm remote.