“Bring it on!”, I do believe would be an accurate representation of what Apple would say to Sony. That is if Sony can get into Apple’s MP3 weight division (oh, I so want to use the cliche business term ’500 pound gorilla’), but at least they are trying.

Its no surprise to anyone that Apple dominates the MP3 market (we all no this from seeing the countless numbers of people with white ear buds), but Sony ain’t given up without a fight. Sony, less then a day after the Nano iPod released, announced that they will be upgrading their line of MP3 Walkmans. Sony will release two hard drive based MP3 players: a 6GB and 20GB. They will also release 3 flash based players. Some of the thrills (I use this loosely) expected to be found on the players will be ‘auto play’ (oh the ooohhs and ahhhs) – plays the users most listened to songs, and Sony’s “Time Machine Shuffle,” that plays songs from a particular year. The devices will be available for purchase November 19th.

I also recently discovered that Sony’s flash based devices will also sport an SD slot, and but allow for WMA files. Perhaps Sony has realized that ‘proprietary’ doesn’t always equal more cashola. After all, you can’t have a ‘market share’ if you aren’t willing to ‘share the market’.

Christen Costa

Grew up back East, got sick of the cold and headed West. Since I was small I have been pushing buttons - both electronic and human. With an insatiable need for tech I thought "why not start a blog focusing on technology, and use my dislikes and likes to post on gadgets."